Core palette
Lead with aubergine for big brand moments and lean on horchata for warmth. Slack blue, green, yellow and red are great Slack go-to colors too, as they’re pulled from our logo mark. Black and white are our default text colors; follow how we’ve paired them with the colors below.
Aubergine
HEX 4A154B
RGB 74 21 75
CMYK 73 100 37 38
PMS 2623 C
Horchata
HEX F4EDE4
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RGB 244 237 228
CMYK 3 5 9 0
PMS 7604 C at 80% tint
Black
HEX 1D1C1D
RGB 29 28 29
CMYK 0 0 0 100
PMS Black
White
HEX FFFFFF
RGB 255 255 255
CMYK 0 0 0 0
Slack blue
HEX 36C5F0
RGB 54 197 240
CMYK 63 0 2 0
PMS 298 C
Slack green
HEX 2EB67D
RGB 46 182 125
CMYK 74 0 69 0
PMS 2250 C
Slack yellow
HEX ECB22E
RGB 236 178 46
CMYK 7 31 95 0
PMS 7409 C
Slack red
HEX E01E5A
RGB 224 30 90
CMYK 6 99 51 0
PMS 214 C
HEX 4A154B
RGB 74 21 75
CMYK 73 100 37 38
PMS 2623 C
HEX F4EDE4
RGB 244 237 228
CMYK 3 5 9 0
PMS7604 C at 80%
HEX 1D1C1D
RGB 29 28 29
CMYK 0 0 0 100
PMS Black
HEX FFFFFF
RGB 255 255 255
CMYK 0 0 0 0
HEX 36C5F0
RGB 54 197 240
CMYK 63 0 2 0
PMS 298 C
HEX 2EB67D
RGB 46 182 125
CMYK74 0 69 0
PMS 2250 C
HEX ECB22E
RGB 236 178 46
CMYK 7 31 95 0
PMS 7409 C
HEX E01E5A
RGB 224 30 90
CMYK6 99 51 0
PMS 214 C
Extended core palette
For tonal executions we use an extended core palette ranging from light to dark. Only use this palette if you need a tonal variation from the core palette. In most cases, you will only need the hues 1-2 steps closest to the core color you’re trying to pair.
Extended core palette
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Contrast
When choosing color pairings, always start with a core brand color and select a color pairing that is 1-2 steps away from the original color. We want to achieve enough contrast to include our shapes as subtle background visuals while not distracting from the main focus.
Color pairings 1-2 steps apart
Color pairings 2+ steps apart
Additional colors
While more colors can be added to a composition to create a stronger tie to our logo and brand colors, please avoid adding so many additional colors that the composition becomes distracting and too playful.
Fewer additional colors
Too many colors in use in addition to tonal execution
Secondary palette
We give our core palette more dimension with a set of vibrant, sophisticated colors heavily featured in our photography and illustration. Be kind to all eyes: Do not use these colors for text, and pair them only with white or black text as outlined below.
Cobalt
HEX 1E328F
RGB 30 50 143
CMYK 100 94 9 1
PMS 661 C
Sky
HEX0E9DD3
RGB14 157 211
CMYK76 22 3 0
PMS 7689 C
Teal
HEX2392A2
RGB35 146 162
CMYK80 26 33 1
PMS 2221 C
Pool
HEX 78D7DD
RGB 120 215 221
CMYK 48 0 16 0
PMS 2225 C
Evergreen
HEX 185F34
RGB 24 95 52
CMYK 87 37 95 32
PMS 3425 C
Moss
HEX 729C1A
RGB114 156 26
CMYK62 20 100 3
PMS 576 C
Sandbar
HEX FFD57E
RGB 255 213 126
CMYK 0 16 59 0
PMS 7403 C
Peach
HEX FED4BE
RGB 254 212 190
CMYK 0 19 22 0
PMS 489 C
Salmon
HEX F2606A
RGB 242 96 106
CMYK 0 78 48 0
PMS 709 C
Bubblegum
HEXFFB6BD
RGB225 182 189
CMYK0 36 13 0
PMS 495 C
Crimson
HEX 921D21
RGB 146 29 33
CMYK 27 99 95 27
PMS 7623 C
Terracotta
HEX DE8969
RGB 222 137 105
CMYK 10 54 61 0
PMS 2439 C
Berry
HEX 7C2852
RGB 124 40 82
CMYK 45 94 43 25
PMS 7658 C
Mauve
HEX C05B8C
RGB 192 91 140
CMYK 24 78 19 0
PMS 2060 C
HEX 1E328F
RGB 30 50 143
CMYK 100 94 9 1
PMS 661 C
HEX 0E9DD3
RGB 14 157 211
CMYK 76 22 3 0
PMS 7689 C
HEX 2392A2
RGB 35 146 162
CMYK 80 26 33 1
PMS 2221 C
HEX 78D7DD
RGB 120 215 221
CMYK 48 0 16 0
PMS 2225 C
HEX 185F34
RGB 24 95 52
CMYK 87 37 95 32
PMS 3425 C
HEX 729C1A
RGB114 156 26
CMYK 62 20 100 3
PMS 576 C
HEX FFD57E
RGB 255 213 126
CMYK 0 16 59 0
PMS 7403 C
HEX FED4BE
RGB 254 212 190
CMYK 0 19 22 0
PMS 489 C
HEX F2606A
RGB 242 96 106
CMYK 0 78 48 0
PMS 709 C
HEX FFB6BD
RGB 225 182 189
CMYK 0 36 13 0
PMS 495 C
HEX 921D21
RGB 146 29 33
CMYK 27 99 95 27
PMS 7623 C
HEX DE8969
RGB 222 137 105
CMYK 10 54 61 0
PMS 2439 C
HEX 7C2852
RGB 124 40 82
CMYK 45 94 43 25
PMS 7658 C
HEX C05B8C
RGB 192 91 140
CMYK 24 78 19 0
PMS 2060 C
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