About Slack

Allow us to introduce ourselves and answer the existential question: “What is Slack?”

Highlights

Our mission is to make work life simpler, more pleasant and more productive
Slack is a trademarked name, so there are a few rules about how to use it
For a quick description of Slack, we’ve included boilerplate copy below

Our company

Slack is a Salesforce company and also an independent product and brand.

Mission

Make people’s working lives simpler, more pleasant and more productive.

Brand tagline

Where the future works

Download tagline lockups

Name

The Slack brand name is trademarked, so please handle with care (just like our logo). We’ve got a few rules to help you do this:

Use Slack as an adjective to describe our services, as in “Slack messages”
It’s also acceptable to use Slack as a noun, but only when referring to the app or company
Slacks are pants—which is why Slack should not be made plural or possessive
Sorry, no Slackers here; please don’t use Slack as a verb, or create words that include our brand name

While people are free to make up whatever word they want to describe Slack or the people who use it, we don’t claim any of these as official terms.

Boilerplate copy

Blurbs about Slack to help you describe who we are and what we do, should you need to.

Short and sweet

Slack is the productivity platform that empowers everyone with no-code automation, makes search and knowledge sharing seamless, and keeps teams connected and engaged.

Less short, still sweet

Slack is on a mission to make people's working lives simpler, more pleasant and more productive. It is the productivity platform for customer companies that improves performance by empowering everyone with no-code automation, making search and knowledge sharing seamless, and keeping teams connected and engaged as they move work forward together. As part of Salesforce, Slack is deeply integrated into the Salesforce Customer 360, supercharging productivity across sales, service and marketing teams. To learn more and get started with Slack for free, visit slack.com or connect with us @SlackHQ.