Brand architecture

Thinking about using the Slack logo with your logo or name? You’ve come to the right place! Please make sure you have approval before using these templates. Submit a request if not.

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Highlights

Not every situation requires a lockup with the Slack logo—in fact most don’t. Make sure you have proper permission before creating one.
Our templates make it easy to create lockups, so there’s no need to start from scratch
Is that you, Salesforce? We’ve got some ready-made logo lockups right here

Salesforce

Slack is a Salesforce company, part of a larger family of brands and systems owned by Salesforce. Depending on your objective and placement, the Slack from Salesforce logo or the Slack and Salesforce fifty-fifty lockup may be appropriate.

Download Salesforce lockups

From Salesforce logo

The Slack from Salesforce logo emphasizes our position as part of Salesforce, along with other Salesforce brands and systems. Use this logo to build connection to our parent brand and emphasize Salesforce as the owner and endorser of Slack as a product brand. It is also legally required in instances of data sharing.

Paired lockup

In some cases, it may be appropriate to use the Slack and Salesforce logos in tandem. This lockup offers a legible, scalable way to emphasize both brands. Use the paired lockup when cross-promoting or co-presenting the brands. Use this orientation for communication from Slack or on Slack properties. For communication led by Salesforce or a third party, use the Salesforce-first lockup.

Partnership

Use the partnership lockup for, you guessed it, communication around approved Slack partnerships. Place the full Slack logo either to the left or top of the partner’s. Separate the logos with a vertical line and clearspace as indicated. Both logos should feel of equal size.

For approved executions, 24 download partner lockup templates.

For approved executions, download partner lockup templates.

Primary

Use the primary lockup only for programs, products, events and groups that represent an extension of the Slack master brand. It consists of the Slack logo with the entity name set in Hellix regular to the right.

For approved executions, 24 download the template.

For approved executions, download the template.

Secondary

Use the secondary lockup for approved internal programs. It consists of the Slack mark with the entity name set in Hellix regular to the right.

For approved executions, 24 download the template.

For approved executions, download the template.

Usage

Please remember that all Slack logo lockups require permission from our brand team. Here are a few more no-nos.

Don’t alter the Slack name, logo and/or marks

Don’t alter the provided lockup templates

Don’t create your own logos or lockups