Our brand values are what we put into the world through our products, services, partnerships and more. They are our culture turned outward.
We give people the benefit of the doubt and the respect that is due to them. We recognize the humanity in others. We’re understanding and appreciative.
How we practice empathy
- Make people feel welcome and solve for what they need
- Always consider accessibility and localization needs
- Be thoughtful and consistent throughout all our experiences
- Build emotional connections
- Don’t write jargon
We go the extra mile to make things easy and save others’ time. We prep and do our homework. We work together to arrive at the best solutions.
How we practice courtesy
- Aim for clarity, always
- Be honest, humble, fair and helpful
- Don’t bury the lead
- Avoid ornamentation without purpose
- Lean on others’ expertise and consult the right partners
We’re always learning to do better. We sweat the small stuff. We act intentionally and mindfully every step of the way.
How we practice craftsmanship
- Adhere to brand guidelines and design templates
- Aim for consistency, consistently
- Act on mistakes—see them and fix them
- Delight in the details
- Proofread, get another pair of eyes, then proofread again
We’re curious. We look at the world a little sideways. We provide delightful experiences to our customers.
How we practice playfulness
- Insert unexpected moments of joy and levity
- Talk about work optimistically
- Lead with kindness
- Choose to be witty, not silly or childish
- Have fun, but never at the expense of others
We take the interests of all into account. We see ourselves as part of a team rather than a collection of individuals. We stand up for what’s right.
How we practice solidarity
- Give people the opportunity to share who they are
- Represent all people and experiences in our work
- Use inclusive language
- Aim to resonate with most people, not just a few
We play with our whole heart. We enjoy the journey and take the opportunity to do the best work we can. We show up as ourselves and help others do the same.
How we practice thriving
- Create safe spaces for everyone to explore, innovate and express themselves
- Set our customers up for success—and celebrate when they succeed
- Believe in the value of our work
- Embody all our brand values
And most of all, uphold our mission to make people’s working lives simpler, more pleasant and more productive.