Icons

From Slack features to real world objects and abstract concepts, icons help us represent information more easily. Icons are nuts and bolts; emoji are bells and whistles.

download brand icons

Highlights

We have an extensive icon library, so you don’t need to create your own. Icons come in two colors: black or white.
Please don’t use them as decoration or as a substitute for illustration in designs. Always pair with copy.
You can use icons from either of our two sets: brand or product.

Icon basics

Icons are symbols that should be simple and easy to understand by most (if not all) regions and always paired with copy. Use them sparingly and with intention—not as decoration or as a substitute for illustration. We did the work for you creating our icon library, so there’s no need to create your own.

Design considerations

Icons can be placed on solid color backgrounds, within branded shapes or inside circles. In any case, backgrounds should come from our core or secondary color palette. Refer to our color page for specific guidance on color.

Select a background color with high contrast to the icon

For brand shapes, use colors from our core or secondary palettes

For circles, use colors from our core or secondary palettes

Icon styles

There are two sets of icons: brand and product. Brand icons represent objects that are outside of product or abstract concepts, while product icons refer to our features and product experience. For brand design or marketing, you can draw from either set to use the icon you need.

Brand

We’ve created these to represent actual objects that live outside of Slack or abstract concepts, like coffee or collaboration. You’ll see brand icons across our website, in emails or at our events.