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THE BRAND
Meet our brand
About Slack
Our companyBoilerplate copy
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Values
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Logo
The Slack logoMarkClearspaceUnusual sizesBackgroundsUsage
Brand architecture
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Colors
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IntroductionDesignUsage

Logo

Chances are you came to the brand center looking for this. It’s the face of our company, after all. Please handle with care.
download logos

Highlights

  • Don’t try to re-create the logo—we’ve provided all the files you’ll need
  • Our logo is good-looking (in our opinion), but please don’t use it in any advertising, apparel or merchandise without our approval
  • Our name always appears in tandem with our mark, though you may use our mark sans-name

The Slack logo

The full Slack logo is composed of an octothorpe and a logotype set in Hellix Bold.

Mark

Our logo mark is an octothorpe, composed of simple geometric shapes in our four core colors.

The two basic shapes used in the mark—a speech bubble and a pill—can be extracted and used as graphic elements.

Clearspace

Ideal clearspace is equal to the logo mark on each side.

Special use cases

It’s very unlikely you’ll need these, but we like to cover all the bases.

Stacked logo

Use only where space constraints don't allow use of the horizontal logo.
Download stacked logo
Download stacked logo

Small-scale logo

A specific small horizontal logo to use at a size between 50px and 90px wide. The small logo mark should be used at a size between 15px and 20px wide.
Download small logo
Download small logo

Backgrounds

There are different versions of the logo to use depending on your background.
Full-color logo
Our go-to version. Use it only with these backgrounds.
One-color logo
You’ve got two options: white or black. Use these only on photographs and color backgrounds within the Slack color palette.

On aubergine backgrounds, we strongly prefer to use the full-color logo. If there are design limitations, then the logo should appear in white on aubergine.

Usage

Observe our logo in the wild. It is small but mighty and signals a more pleasant work life is in store.
Don’t alter, crop, skew, outline, distort or recreate the logo in any way
Don’t use the full-color logo on an unapproved background color or low contrast photo
Don’t display the Slack name without the mark
Don’t use the full-color logo on the core color backgrounds
Don’t change the orientation of the mark
Don’t change the logo color
REQUESTS OR QUESTIONS?
Let us know how we can help:
slack-brand-center-help
brand@slack-corp.com
Meet our brand
About SlackBrand valuesSlack name
Foundations
LogoBrand architectureCobrandingColorsTypographyWritingBrand shapesEmoji
Expression
IllustrationPhotographyMotionVideoSoundIconsUI
Experiences
Slack-led eventsSlack at Salesforce eventsCMSEmailSpacesuit
©2021 Slack Technologies, LLC, a Salesforce company.
All rights reserved.
Privacy PolicyGovernance
Meet our brand
About SlackBrand valuesSlack name
Foundations
LogoBrand architectureCobrandingColorsTypographyWritingBrand shapesEmoji
Expression
IllustrationPhotographyMotionVideoSoundIconsUI
Experiences
Slack-led eventsSlack at Salesforce eventsCMSEmailSpacesuit
ResourcesResources
About Slack
Our companyBoilerplate copy
Logo
The Slack logoMarkClearspaceUnusual sizesBackgroundsUsage
Brand architecture
SalesforcePartnershipPrimarySecondaryUsage
Color
Core paletteSecondary paletteSpecial use palettesApplications
Typography
Type stackProduct fontSystem fallbacksLocalized languagesStyling typeApplications
Writing
Voice and toneCopy principlesLanguageStylizationUsage
login
AccountSign in
AccountSign out
AccountSign in
AccountSign out
Visit slack.com