- Slack swag should be high quality, useful and memorable
- Before requesting new swag, make sure to check our Swag Store first
- For questions about custom orders, follow the workflow in #help-slack-swag
The first stop on any swag journey is the Slack Swag Store
! There you’ll find plenty of items perfect for customer gifts, event giveaways, team bonding or personal flair.
In addition to following our brand guidelines, all swag should adhere to these qualities:
No cheap giveaways here—everything that carries our branding should feel like a premium piece. Items should be durable (not wasteful) and thoughtfully tailored to your audience.
Make sure each piece serves a practical purpose and invites regular use. We don't want our swag to be tossed aside.
Slack swag should be highly unique and especially delightful—the sort that people remember, and might even post about.
We select items that reflect Slack’s brand values
: Empathy, Courtesy, Craftsmanship, Playfulness, Solidarity and Thriving. Please don’t brand food, beverage or bathroom products.
We partner with our preferred vendor, BrandVia, and its global partners to support the curation, sampling and approval of custom swag. When submitting orders, please use the Custom Orders form
on the Salesforce Store. If you need help with your swag request, head on over to #help-slack-swag
, and we’ll have everything sorted posthaste.
Here are the rules our creative team follow when designing swag. All designs must come from the creative team, so we humbly request you not try this at home (or at work).
When using the full Slack logo, make sure it’s at least 2.5 inches wide when printed or embroidered on apparel. When using just the octothorpe, ensure it’s at least 1 inch wide.
Our logo (either the full logo or the octothorpe) should be scaled proportionally to the imprint area of the items.
Use the full-color logo only on white, black, horchata and aubergine items. Only use the one-color logo on items that exactly match our core brand colors.
When it comes to aubergine backgrounds, we strongly prefer using the full-color logo. However, if that isn’t possible, go for the white logo. More guidance can be found on our logo page.
Logos may be placed on the front or the back of clothing, but not both. All things in moderation.
Option 1: Our octothorpe logo (the Slack icon) should be placed on the left chest of apparel.
Option 2: Our full logo (including the Slack name) should reside on the backs of shirts/sweaters.
Want to take the Slack logo into the third dimension? In addition to being screenprinted, our logo may also be debossed, laser engraved or embroidered on swag.
When creating custom swag for specific teams, place the team name on right bicep (below logo height) in Larsseit Bold. Avoid using channel names here, as well as styling your team name like a channel (#don’t-do-it).
For team name placement on non-apparel items, consult the creative team.
Color is all about expression, but we want to be sure we're speaking with one voice. Stick to the core palette when designing, and make sure that apparel is either Black or Horchata.
Make sure all text is legible and follows the accessibility guidelines outlined on our color page.
All swag illustrations must come from Slack’s own creative team, and should not be used on other brand work. Illustration requests will be reviewed on a case-by-case basis by the team.
Follow the workflow in #help-slack-swag
to submit custom illustration requests.
We use our brand shapes (pill, chat bubble) to create patterns for use on swag, with each one being unique to the item and/or event.
If you’d like to use an existing pattern, follow the workflow in #help-slack-swag.
Packaging should be consistent with other items, not wasteful, always purposeful, and an extension of the item. If your item doesn’t need packaging, skip it! Mother Earth thanks you.
Adding some words to a delightful design? Our writing guidelines
are for you! Here are some basics:
Don't alter the Slack name. Puns are fun, but we want people to know it’s us.
Don't use emoji in place of words. Remember: emoji are frosting, not food.
In all things, keep it clear, concise and human.
Each item needs only the Slack logo; please don’t use Salesforce branding on swag.
There are very limited use cases for co-branding (which require oversight from our legal department), so be sure to reach out to the creative team in #help-slack-swag
if you believe a situation calls for co-branding.